Our SIEGER brand is known for its exceptional designs and exclusive partnerships. Now, the new label SIEGER by Souleway blends the expertise of two partners into an extraordinary bags collection – as can be witnessed in SIEGER’s life-affirming designs and palpably felt in Souleway’s expert craftsmanship.

As Christian and Michael Sieger, fhe founders of the Hamburg-based bags label Souleway, Flemming Kühl und Hagen Streit, share the same commitment to high-quality materials and manufacturing. Their stylish, timeless collections are made in Germany. All aspects of the production process contribute to a high level of sustainability. “But our number one priority is to make sure every single bag is of truly exceptional quality,” explains Souleway founder Hagen Streit.

This painstaking attention to detail is something both brands have in common. Alongside life-affirming colours and exceptional design designer Michael Sieger also attaches great importance to products’ functionality. So the strikingly smart details of the SIEGER by Souleway bags should come as no surprise.

“With beautiful and yet functional products, we want to enrich people’s lives.”


Handmade in Germany

“For us, longevity means that people can enjoy the quality of our bags for many years. Therefore durable and timeless product design is a decisive factor in our sustainability strategy”, says Souleway founder Flemming Kühl. Another factor that makes the collections more sustainable is the efficient use of materials in the manufacturing process: for instance, the sewing patterns are arranged in a way that keeps waste to a minimum. To prevent overproduction, the bags are made in small, smart batches. These steps ensure the production is responsible and environmentally friendly.

The bags are handmade in Hamburg at a studio located right next to the Souleway offices, by a multinational team who enjoy fair working conditions. As the facilities are only a few minutes’ walk from each other, the atelier and the brand enjoy a close and trusting partnership, can discuss details about new designs in person and actively shape production processes together. The locally based production also means products only have to be transported a short distance to the main sales markets, which reduces carbon emissions. Souleway has also embraced innovative materials like vegan leather alternatives. In addition to “Handmade in Germany”, these aspects contribute to the fact that we can speak of responsible production.

The materials used for the bags, like the canvas fabric, are sourced from Turkey. The canvas is made of 100% natural cotton, which is individually handwoven and printed for SIEGER by Souleway. The material is extremely robust, easy to clean and natural. By contrast with standard manufacturing, the canvas is impregnated using a PFC-free method and treated with a water-repellent substance that is certified in line with the bluesign®, GOTS and Oeko-Tex® standards, which means it is free of harmful substances.