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06.08.2021 Precious Wildlife

The German aesthetics doctor Dr. Barbara Sturm and German porcelain brand SIEGER by FÜRSTENBERG have teamed up to support and raise awareness of nature conservation with the special-edition tumbler Precious Companions. With every purchase, 10% will be donated to the wildlife rescue organization, National Park Rescue.

PRESS RELEASE 06.08.2021 Precious Wildlife

The German aesthetics doctor Dr. Barbara Sturm and German porcelain brand SIEGER by FÜRSTENBERG have teamed up to support and raise awareness of nature conservation with the special-edition tumbler Precious Companions. With every purchase, 10% will be donated to the wildlife rescue organization, National Park Rescue.

Our world is enriched by animals in all their unique and precious forms and varieties. It brings us joy to catch a glimpse of them out in the wild, and we appreciate the vital contribution they make to our natural world. Thanks to the new porcelain tumbler, Precious Companions, they can now enrich our lives at home too. Each unique, handcrafted tumbler is adorned with elephants, bees, turtles, and rabbits, elegantly illustrating the beauty and diversity of animal species.

Due to her passion for interior design and finest porcelain, the collaborative project immediately sparked Dr. Barbara Sturm’s enthusiasm. The design for the tumbler was inspired by her love of animal illustrations and motifs. “I chose to make it with animals that are especially endangered. We need to bring awareness to the destruction of wildlife with our voices and our support,” she explains. Human activity threatens our planet’s biodiversity, with over a million plant and animal species now classed as endangered.

The elegant tumbler is decorated with black and white illustrations of four animals that symbolically draw attention to the challenges and crises faced by many other species: elephants, which are hunted by poachers for ivory and whose natural habitats are disappearing; bees, whose population is shrinking at an alarming rate; turtles, which end up ingesting or getting stuck in the plastic waste that is polluting the oceans; and rabbits, which are not only threatened by intensive agriculture but are often used in cosmetics testing. Dr. Sturm has shown with her cruelty-free Molecular Cosmetics collection that another way is possible.

 

The freshly minted partnership represents a step in a new direction for SIEGER by FÜRSTENBERG. It’s the first time Michael Sieger and his team have developed a design based on an external partner’s wishes and ideas. Dr. Barbara Sturm made an international name for herself with her innovative philosophy and science-based products. “What we have here are two brands coming together that both have roots in Germany and that both share the same exacting quality standards,” says Michael. Precious Companions is intended to make a small contribution to tackling a big challenge. “For both brands, it goes without saying that it’s more than just commercial success that matters. We need to rethink our consumer habits and bring them into harmony with our earth and the creatures that inhabit it, otherwise we’ll see even more severe consequences of our actions than those we’re already witnessing in our day-to-day lives,” explains marketing director Christian Sieger.

Precious Companions, released August 2021, is the latest addition to the 34 existing models in the tumbler range, Sip of Gold. The range already includes a collection whose sales support a good cause, with proceeds from the superhero-themed The Sparkling 4 & Friends going to the Network for Democracy and Courage (NDC).