Handmade in Germany
“What does durability mean to us? It means people get many years’ enjoyment from their high-quality bags. We therefore see it as a crucial factor for increasing sustainability,” says Souleway founder Flemming Kühl. Another factor that makes the collections more sustainable is the efficient use of materials in the manufacturing process: for instance, the sewing patterns are arranged in a way that keeps waste to a minimum. To prevent overproduction, the bags are made in small, smart batches. These steps ensure the production is responsible and environmentally friendly.
The bags are handmade in Hamburg at a studio located right next to the Souleway offices, by a multinational team who enjoy fair working conditions. Because the two companies are so close together, it’s just a few minutes’ walk to discuss details in person or inspect the production process. The locally based production also means products only have to be transported a short distance to the main sales markets, which reduces carbon emissions. All these things mean the collections are not just “handmade in Germany”, but produced in an environmentally and socially responsible way.